The Next Generation of Onboard Navigation Apps: NAVIGON 2.0 for iPhone Lets You Download Maps by State

NAVIGON, a subsidiary of Garmin Ltd. (NASDAQ: GRMN), the global leader
in satellite navigation, today launched the second generation of its
award-winning iPhone navigation app, NAVIGON 2.0 for iPhone. The new
version completely redefines core elements of iPhone navigation,
including a new and unique map management function and an in app
purchase option for quarterly map updates, both not found in any other
onboard navigation app. Also included is a very simple and intuitive
user interface. Existing NAVIGON for iPhone users receive the update to
the new version at no cost.

“Navigation systems have become more complex over the last years. We’ve
added over 30 new features to our app since it first launched, ranging
from traffic and parking information to advanced lane guidance, and our
challenge with this new version was to not just add new functionalities
but take the overall user experience to the next level,” said Gerhard
Mayr, NAVIGON vice-president of worldwide mobile phone business. “We
completely rethought the way the app interface is structured and as a
result, NAVIGON 2.0 is more intuitive and easier to use than ever
before. We’re also the first ones to solve the problem of having to save
large amounts of map data on the phone to be independent of a data
connection. The new version allows users to pick exactly which maps they
need on their iPhone, leaving more room for other apps or photos and
videos, for example.”

Map Management and Update Capabilities

NAVIGON 2.0 is the first iPhone onboard navigation app that separates
the app from the maps, allowing users to choose which map regions to
download to their device. Users who, for example, own the USA version
can pick the states they want immediately and download additional
regions at a later time[1]. This ability prolongs internal phone
storage, since users save only the maps they need on their device.
Separating the app and maps also simplifies future updates, as users can
update the app (about 40MB) without reinstalling the maps multiple times.

NAVIGON 2.0 is also the first iPhone navigation app to offer quarterly
map updates. The FreshMaps service uses trusted, field-verified, and
quality-controlled map and points of interest updates from NAVTEQ® to
ensure the most accurate data possible. Users can keep their maps
accurate and reliable by receiving quarterly updates for a one-time fee.
FreshMaps also upgrades the USA or regional versions to the full North
America map. NAVIGON’s new Latest Map Guarantee provides customers the
latest NAVTEQ map available when purchasing NAVIGON 2.0 for iPhone.

New User Interface

The new user interface is much easier to use, allowing to easily switch
between different pages with animated menus and new multi-touch user
gestures. It is now possible to access the start screen during
navigation to enter a new address without having to first stop the
current route. In addition, NAVIGON separated the app options into two
menus, differentiating between settings and actions. The new Settings
menu allows users to easily customize functions and change preferences,
for example when to receive speed warnings, while the new Actions menu
lets you use functions that are needed while navigating such as points
of interest search and social network postings.

NAVIGON 2.0 for iPhone also has a fresh new look that displays the map
in the background even when accessing menu pages. Furthermore, it is
very easy to rotate and zoom maps in any direction when in 3D mode and
tap points of interest on the map to instantly add them to a route.

Pricing and Availability

The NAVIGON 2.0 upgrade is available at no cost for all existing
customers. NAVIGON’s North American apps and selected in app purchases
are up to $25 off until November 30, 2011. The promotional offerings are
below next to the regular prices.

[1] Map downloads require an internet connection.