Garmin® and Disney bring motivation and imagination to the playground with the introduction of the vívofit® jr. 2 activity tracker for kids featuring Disney, Star Wars and Marvel
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today
announced the vívofit jr. 2 activity tracker1 for kids with
Disney, Star Wars and Marvel-themed bands and mobile app
adventures. Featuring designs of kids’ favorite characters including
Minnie Mouse, BB-8TM and Marvel’s Captain America, each band
theme offers a corresponding mobile app adventure where children can
complete missions to advance in the journey and unlock new character
step icons, with the help of their parents, by achieving 60 minutes of
activity every day. This exciting collaboration leverages kids’ favorite
characters, encouraging children to be active, and ultimately shaping
habits for lifelong health and fitness.
“The vívofit jr. 2 is all about making fitness fun for kids, instilling
at a young age the joy of leading an active lifestyle,” said Cliff
Pemble, Garmin president and CEO. “We are honored to team up in such a
unique way with Disney, tapping into the brilliance of their creative
storytelling experts. Through collaborating across the brands of Disney, Star
Wars and Marvel and infusing their characters and stories into our
product and mobile app, we’re able to offer kids and their parents a
gamified approach to fitness like no other.”
“Disney is committed to creating healthier generations, and we’ve worked
with Garmin to make healthy living fun with a wearable product featuring
the characters and stories we know kids love,” said Josh Silverman,
executive vice president, global licensing, Disney Consumer Products and
Interactive Media. “By combining Garmin’s expertise in wearable
technologies with Disney storytelling, we’re entering a category with
the potential to influence the way kids stay active.”
Designed for comfort and 24/7 wearability, this swim-friendly2
activity tracker features a customizable color screen, a 1+ year battery
life3 and comes with one of two kid-tough band options: a
stretchy band for smaller wrists or an adjustable band for older kids.
The always-on color screen shows the time, the date, and even reminds
kids to stay active with a move bar. In addition to tracking steps and
sleep, the device measures active minutes, inspiring kids to meet the
recommended 60 minutes of daily activity. Once this 60-minute goal is
reached, kids can advance in new adventures, motivating them to do their
best. Completing fitness goals also allows kids to unlock new character
step icons, such as Minnie Mouse, BB-8, and Iron Man, which can be
customized on the band display. Toe-to-ToeTM step challenge
encourages friendly competition, letting kids initiate timed step
competitions with their nearby friends who also sport a vívofit jr. 2
device.
The vívofit jr. 2 experience comes to life with the free companion app4,
managed by parents, and each band design comes with a corresponding
Disney, Star Wars or Marvel mobile app adventure. From this app,
parents can review their children’s daily activities and even assign
chores which show up as icons on the device, perfect for kids who need
reminders. For kids who tend to procrastinate, schedule alerts can be
set up to nudge them to finish their homework or brush their teeth. Kids
can use the task timer on the device so that they know how long they
have left for each chore. The app allows for multiple profiles so
parents and siblings with compatible Garmin devices can also have their
steps listed on the step leaderboard, promoting healthy competition for
the whole family.
Accessory bands are available for purchase separately, letting kids
explore all three adventures by swapping out their band with a new one
and unlocking a new adventure*.
The three different app experiences include:
Mickey’s Birthday Surprise: A Disney Adventure
In this adventure, kids go alongside Minnie Mouse and her friends as
they plan a surprise birthday party for Mickey Mouse. Decorate for the
party with Daisy Duck, whip up the birthday cake with Goofy, and get
everything ready without Mickey Mouse finding out!
BB-8’s Adventure: A Star Wars Story
In this adventure, kids go alongside BB-8 and the pilot Zepha as they
tackle app adventures on the planet Jakku. Search abandoned starships
for missing parts, meet Maz Kanata, and help rescue BB-8 from danger!
Ultron’s Revenge: A Marvel Avenger’s Mission
In this adventure, kids go alongside Captain America and the Avengers as
they tackle app adventures in New York City and try to defeat Ultron.
Meet the invincible Iron Man at Tony Stark’s lab, help Thor capture the
mischievous Loki, and even accompany Black Widow on top secret
S.H.I.E.L.D. missions.
The vívofit jr. 2 is available for purchase at retailers nationwide and
has a suggested retail price of $99.99 USD and $29.99 for each
additional band. The patterns vary by size, and include Minnie Mouse
(Disney), BB-8, The Resistance, First OrderTM (Star Wars),
Captain America, Avengers (Marvel).
The ever-expanding Garmin fitness segment develops technologies to
enhance and promote healthy and active lifestyles. Whether users are
runners, cyclists, swimmers, multi-sport athletes, or simply looking to
stay active throughout the day, there is a Garmin product that can help
them reach their health and fitness goals.
For decades, Garmin has pioneered new devices and applications that are
designed for people who live an active lifestyle. Garmin serves five
primary business units, including automotive, aviation, fitness, marine,
and outdoor recreation. For more information, visit Garmin’s virtual
pressroom at garmin.com/newsroom,
contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin,
twitter.com/garmin,
or youtube.com/garmin.
*Accessory bands and mobile app adventures are
compatible with first generation vívofit jr. devices.
1 See Garmin.com/waterrating |
2 Under typical use; battery life may vary depending on selected performance mode and usage |
3 See Garmin.com/ataccuracy |
4 When paired with a compatible AndroidTM 5 or AppleTM iOS 10 smartphone; see Garmin.com/ble |
About Garmin
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN).
Garmin Ltd. is incorporated in Switzerland, and its principal
subsidiaries are located in the United States, Taiwan and the United
Kingdom. Garmin and vívofit are registered trademarks, and Toe-to-Toe is
a trademark, of Garmin Ltd. or its subsidiaries.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business
segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s
stories and characters to life through innovative and engaging physical
products and digital experiences across more than 100 categories, from
toys and t-shirts, to apps, books and console games. DCPI comprises four
main lines of business: Global Licensing, Disney Retail, Publishing and
Digital Media, and Games, Apps, and Connected Experiences. The segment
is home to world-class teams of app and game developers, licensing and
retail experts, a leading retail business (Disney Store), artists and
storytellers, and technologists who inspire imaginations and bring the
magic of Disney into the daily lives of families and fans around the
world.
Android is a trademark of Google Inc. Apple is a trademark of Apple
Inc., registered in the U.S. and other countries. All other brands,
product names, company names, trademarks and service marks are the
properties of their respective owners. All rights reserved.
STAR WARS, and related properties and character names are
trademarks and/or copyrights, in the United States and other countries,
of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
Notice on Forward-Looking Statements
This release includes forward-looking statements regarding Garmin Ltd.
and its business. Such statements are based on management’s current
expectations. The forward-looking events and circumstances discussed in
this release may not occur and actual results could differ materially as
a result of known and unknown risk factors and uncertainties affecting
Garmin, including, but not limited to, the risk factors listed in the
Annual Report on Form 10-K for the year ended December 31, 2016, filed
by Garmin with the Securities and Exchange Commission (Commission file
number 0-31983). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html.
No forward-looking statement can be guaranteed. Forward-looking
statements speak only as of the date on which they are made and Garmin
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events, or otherwise.
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